Fourteen days of development, 1,500 square feet of gold shade and 16,500 square feet of celebrity central transform the Hollywood and Highland Center into a camera-prepared venue.
This story initially showed up in the March 4 issue of The Hollywood Reporter magazine. To get the magazine, click here to subscribe.
How would you transform a shopping center into the most charming spot on Earth? Development starts 14 days out, when a team of 250 begin setting down celebrity main street, building risers and stages, and introducing outline components, for example, the 38-by-40-foot overlaid drapery hung over the passageway to the Dolby Theater, home of the Academy Awards following 2002.
The Dolby was outlined in view of the Oscars, which is the reason the about 100 occupants in the encompassing Hollywood and Highland Center don't question when the whole shopping center close down each Oscar Sunday — it's built into their leases. Louis Vuitton worker Winston So appraises the store loses around $80,000 of weekend business, however takes note of that the area "brings a considerable measure of travelers we may not generally get, in light of the fact that they need to see where the Oscars are [held]."
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